Why Word Choice Matters

With more than 170,000 words in the English language, it can be difficult to find just the right words to describe and market your business. When creating your own website content, article, newsletter, or any other written text, you might not be aware how much your word choice can affect your image in the eyes … Read More “Why Word Choice Matters”

How to Win Friends and Influence People

“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.” – Sam Walton, founder of Walmart and Sam’s Club Have you ever considered adding client testimonials to your business website or newsletter? It’s a great way to “advertise” yourself without paying for … Read More “How to Win Friends and Influence People”