This month I reviewed a website in need of revamping and a new book whose author requested a review. Two completely different products that had the exact same problem: they didn’t know who their audience was! The website had a ton of information spread out over many pages targeted to a very tiny audience of … Read More “Don’t Speed Date Your Audience!”
“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.” – Sam Walton, founder of Walmart and Sam’s Club Have you ever considered adding client testimonials to your business website or newsletter? It’s a great way to “advertise” yourself without paying for … Read More “How to Win Friends and Influence People”
We all have deadlines, hard or soft, for various tasks in our personal and professional lives. There are those that are written in ink, BOLD LETTERS, and underlined, and those that are penciled in, off to the side, with haphazard abbreviations. There’s strategic value in knowing which tasks get placed into which column. Bills and … Read More “Beware Paper Dragons”
At lot of my clients are not-for-profits with limited advertising budgets, so I try to be creative when setting up cost-effective and business EFFECTIVE newsletters. A newsletter still needs an interesting layout to catch the reader’s eye and a few well-placed graphics to draw their attention to articles that interest them. Color is always a … Read More “Keeping Costs in Mind”
