SEO Strategies to Make Your Website More Relevant on Search Engines

Looking to increase traffic to your website without paying for advertisements? This can be achieved through search engine optimization (SEO). SEO encompasses strategies you can apply to your content to make your website appear as a more relevant result on search engines like Google or Bing.

Questions, Questions, and More Questions

When writing content for your website, you want to anticipate not only what questions people may have, but also how they will ask these questions. When someone plugs a question into a search engine, the engine will look all over the internet for websites that best match the word choice within the asked question.

For example, let’s say you are designing a website for a roofing company. You will want to think about what specific services most customers are looking for. Thinking about how people will be searching for these services could help you generate some keywords you can include in blog posts and titles that will boost your website in the search engine results page (SERP).

You will also want to ask yourself why people are searching for these specific services; are storms bad in the area, and if so, could you include this information on the website? Put yourself in the shoes of your ideal website visitors. This process can be applied to any business, from law, to dentistry, to bounce houses. Think about how and why people would be searching for your website.

Unlocking Keywords

If you’re looking for more keywords, searching for websites similar to your own can help you figure out what terms and topics people are searching for most. While it is important to cover these high-traffic topics, it is just as important to cover lesser-searched topics because you will have less competition for the top page SERPs. Incorporating both high- and low-searched keywords will allow your website traffic to grow through different channels.

The Distinguished Competition

After figuring out what keywords you want to include in your content, you will want to decide how to incorporate them into your website. This is another time it could be useful to consider how other websites conduct their business. Returning to the roofing company example, it would be useful to look at how the roofing companies that are at the top of the SERP present their information. Do their websites feature long, in-depth articles or shorter articles? Do they rely on videos or on written content? Researching how high-ranking websites within the same trade as your business can help you decide how to build your website content.

Simply replicating the content provided by other websites won’t help you boost your website to the same levels as the websites you’re parroting. Instead, look at what makes these websites work and how you can not only make your own website better, but how you can make your website unique to you and your business.

The Fight for the Results Page

Keep in mind that your website will be competing with not only ads, but the search engines themselves. If you search for the weather outside on Google, you will be given an answer built into the SERP. Some restaurants don’t even require you to visit their website because their menu, location, and contact-information will be built right into the SERP. And often the first few results on a SERP will be from websites who paid to have themselves placed so highly. Search engines make most of their money from advertisements, so ensuring that your website is SEO will help keep your website competitive.

Anticipating what people are searching for, how they’re asking these questions, and how other websites answer them, will boost the SEO of your website, and propel your business to the top of the SERPs!

Quality Content For Your Website

Expressly Written can refresh your existing content or write all new content. If you hate to write or simply don’t have time, email us today to provide you a free, no-obligation, 15-minute evaluation of your website or other written content at

Kim Ruiz has been writing professionally for over 25 years. This guest post was written by Logan M. Cole to highlight the passion behind good writing for our Expressly Written clients.

~ Kim