Florida website and content writing

You Serve Your Community. We Serve You.

At Expressly Written, we love everything about content — creating it, reading it, and getting it out into the world. But our work is about more than the writing.

Proudly supporting community-based organizations

As a small business owner or HOA representative, you contribute to a sense of belonging that goes deeper than words. Your community-based work makes a difference in the lives of those around you and we’re honored to play a role in it.

Meet our founder

I’m Kim Ruiz, writer and content strategist

I picked up a pencil when I was a child and never wanted to put it down. Writing poetry and silly stories turned into writing school papers, articles, and scripts for the Air Force, communications for my HOA, and finally, content for hundreds of clients. I’m invigorated by the work I do and the hardworking people I serve.

I’ve always found joy in expressing myself through writing. I founded Expressly Written to bring the joy of self-expression to you.

More about me

I’m a children’s book author with more stories on the way.

I’m based in Brandon, Florida.

As a member of the US Air Force, I served in Crete and Sicily.

My first client was my brother, who inspired me to start my business.
I’ve edited a book for Kevin Bacon — not the one you know, but a great person nonetheless!
I can’t go a day without a piece of dark chocolate.

It’s a team effort

Expressly Written is a network of talented providers bringing your ideas to life. Get to know our team.


HOA Web Designer


Business Web Designer


Graphic Designer


Office Assistant

We’ve written for a range of industries and topics

While it’s not necessary to partner with writers who know your industry, it can often give you a leg up. Expressly Written has experience with a wide range of businesses and subject matters.

  • Property management
  • Parenting
  • Computer + technology
  • Mortgage + banking
  • Nutrition + wellness
  • Product lines
  • Health + fitness
  • Military lifestyle
  • Book editing + marketing
  • Education
  • Consulting
  • Current events

Ready to learn more?

Let’s create content that works as hard as you do.